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KOPI SERU for a Better Life

Modern-day Indonesia was one of the first countries in the world to start growing coffee commercially—before much of Africa, Asia, and before the Americas.

But Indonesian coffee has a 400-year history that is, unfortunately, one of brutal colonialism, disease, and struggle.

However, despite a dark era of history, coffee is still an integral part of Indonesian life. When the Dutch, and after WWII the Japanese, finally left Indonesia, native governors divided the plantations among the labourers.

To this day, over 90% of coffee produced across the Indonesian islands is grown by small family farms. For these farmers coffee are not just a caffeine hit, but their livelihood.

This is the background of this story that brought Mr. Alex's encounter with Kopi Seru. A beginning of a long journey that changed his life as a coffee farmer for better.


As a marginal coffee farmer in Indonesia, which is full of injustice and fraud, young Alex found something different and brought new hope when he first met Dave, the founder of KopiSeru, in an intense opportunity to share life stories and visions for coffee farmers in Indonesia.


The spirit to bring new hope for Indonesian coffee farmers to also be able to taste the sweetness of the coffee business in Indonesia. This can really happen by starting to break the chain of buying coffee beans from the evil hands of middlemen and institutional bureaucracies that are less in favor of small farmers.

After experiencing an improvement in his standard of living, Mr. Alex doesn't just want to enjoy it alone, now together with Kopi Seru he is the frontman to invite more farmers to join together as Kopi Seru farmers and adopt more families to move forward together.

From his testimony began to emerge stories from other farmers who also experienced a better life.



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